Challenge

Leverage success of P&G’s branded young women’s social network, Devchat.ru, in mobile communicatin channels.

 

 

 

P&G devchat 2


P&G devchat 3

Solution

Concept of mobile app that integrates the most popular content, services and instruments of the site into one beautifully designed package, aptly called “The Clutch”. The concept had received excellent reviews from the client.

P&G devchat 1