Challenge

Showcase possible applications of advanced NFC technology in high-end smartphones of Orange UK, one of Britain’s largest mobile carriers.

 

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Solution

Create and conduct a campaign which allows NFC-enabled smartphone owners to win one of the prizes at EAT, a popular British fast food chain. EAT customers were offered to touch a special poster with a built-in NFC chip and play the ‘wheel of fortune’ in mobile app or HTML5-enabled web site, with a goal to win one of three guaranteed edible prizes. The campaign has received a huge positive PR effect and also lots of positive feedback from consumers.

 

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