Challenge

Improve subscriber loyalty KPIs and increase income from premium SMS services for MTS, Russia’s largest mobile carrier.

 

 

Solution

Build and manage a mobile coupon system, allowing any MTS subscriber to order and receive second cinema ticket for free, to be redeemed at Karo Cinema chain in Moscow and St. Petersbrugh. SMS vouchers could be exchanged at the movie theater tills for second ticket. The promo, which lasted for a year, attracted tens of thousands of subscribers.


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