Challenge

The italian BMW office had a goal to attract young audience for the roll-out of a new Mini Cooper model.

 

 

Solution

As part of this promotion, our team members had built an engaging IOS-base game in which participants could race against each other behind the wheel of the new Mini Cooper model that was being promoted. After the official launch the application was downloaded over 100 000 times.



bmw mini 1
bmw mini 2