Help Vympelcom (Beeline) drive pre-paid account top-ups and switch subscribers from cash top-ups to online payment methods.
Concept, implementation and support of a long-term digital and mobile gamification program for Beeline. A subscriber who tops up 100 Roubles or more gets to play an engaging game and win prizes (free minutes, SMS, MB of traffic). The game experience is delivered through digital and mobile channels, including tablets and smartphones, and covers Beeline’s entire user base. There has been a few million game plays within the first six months of the program.